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Alistair Emslie

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You can spend MILLIONS every year improving and maintaining your application, but if you have no insight into your competition how do you know your place in the market and if all that investment has been worthwhile? "If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle." - Sun Tzu, "The Art of War" Despite being over 2000 years old, "The Art of War" is still referenced in military, financial and business strategies. With a particular focus on eCommerce, the importance of understanding your own strengths/weaknesses as well as that of your enemy (competition) from a Technology standpoint is more crucial than ever. As evident here, PwC reports top performing comp... (more)